Privacy Policy

This is a courtesy translation. In case of any conflict, the Portuguese version prevails.

Learn how we collect, use and protect your personal data in compliance with the LGPD (Brazilian General Data Protection Law).

Last updated: February 13, 2026

PlayTVi is committed to protecting the privacy of your data. This Policy was drafted in compliance with the General Data Protection Law (LGPD - Law No. 13.709/2018) (Brazilian General Data Protection Law) e o Brazilian Internet Civil Framework - Marco Civil da Internet (Law No. 12.965/2014).

Contents

  1. Data Controller
  2. Data We Collect
  3. Purpose of Processing
  4. Legal Basis
  5. Data Sharing
  6. Storage and Security
  7. Cookies and Technologies
  8. Your Rights (LGPD)
  9. Data Retention
  10. Minors
  11. Changes to this Policy
  12. Contact and DPO

1. Data Controller

The controller responsible for processing your personal data is:

2. Data We Collect

2.1. Data provided directly by the User

Data When Collected Required
Full name Platform registration Yes
Email Platform registration Yes
Phone / WhatsApp Registration or contact No
Username Platform registration Yes
Password (encrypted) Platform registration Yes
Address / City / State Registration of display points No
CNPJ / CPF (Brazilian tax ID) Billing For paid plans
Media content Upload by the user No

2.2. Data collected automatically

  • Access data: IP address, browser type, operating system, date and time of access;
  • Usage data: Pages visited, features used, clicks, session time;
  • Display device data: Device model, operating system version, memory, storage, online/offline status;
  • Geolocation: Approximate location of the display points (when provided by the User);
  • Cookies and identifiers: As detailed in section 7.

3. Purpose of Processing

We use your personal data for the following purposes:

Purpose Data Used
Create and manage your account Name, email, username, password
Provide the contracted services All registration and usage data
Process payments and invoices Name, tax ID (CPF/CNPJ), financial data
Send communications about the service Email, phone
Technical support and customer service Name, email, phone, technical data
Improve our services and features Usage data (anonymized)
Generate playback reports Usage data of the points
Monitor the health and status of screens Device data, geolocation
Comply with legal and regulatory obligations As required by law

The processing of your personal data is carried out based on the following legal grounds provided for in the LGPD (Art. 7):

  • Performance of a contract (Art. 7, V): To provide the contracted services and manage your account;
  • Consent (Art. 7, I): For sending promotional and marketing communications;
  • Legitimate interest (Art. 7, IX): For service improvements, security and fraud prevention;
  • Compliance with a legal obligation (Art. 7, II): To meet tax, accounting and regulatory requirements.

5. Data Sharing

PlayTVi does not sell, rent or trade your personal data. We may share data in the following situations:

5.1. Service Providers

We share data with companies that help us operate the Platform, such as:

  • Hosting and cloud infrastructure services;
  • Payment processors;
  • Analytics and monitoring tools;
  • Email and communication services.

These providers are subject to contractual confidentiality and data protection obligations.

5.2. Legal Obligations

We may share data when required by law, court order, or in order to:

  • Comply with orders from competent authorities;
  • Protect the rights, property or safety of PlayTVi and its Users;
  • Investigate possible violations of the Terms of Use.

6. Storage and Security

6.1. Where we store

Your data is stored on secure servers located in Brazil, using infrastructure from well-known providers in the market.

6.2. Security Measures

We implement appropriate technical and organizational measures to protect your data, including:

  • Encryption: Passwords stored with cryptographic hashing; communications protected by SSL/TLS (HTTPS);
  • Access Control: Access to data limited to authorized employees, with mandatory authentication;
  • Monitoring: Access logs and continuous monitoring of suspicious activity;
  • Backup: Regular backups with geographic redundancy;
  • Firewall and WAF: Protection against external attacks and intrusions.

No system is 100% secure. In the event of a security incident that may pose a risk to data subjects, PlayTVi will notify those affected and the National Data Protection Authority (ANPD) as required by the LGPD.

7. Cookies and Tracking Technologies

7.1. What are Cookies

Cookies are small text files stored in your browser that allow us to recognize your device and improve your experience.

7.2. Types of Cookies we use

Type Purpose Duration
Essential Authentication, user session, security Session / 30 days
Functional User preferences, language, settings 1 year
Analytics Google Analytics - website usage statistics 2 years
Marketing Google Ads - conversion measurement 90 days

7.3. Managing Cookies

You can manage cookies through your browser settings. Disabling essential cookies may affect the operation of the Platform.

8. Your Rights (LGPD - Art. 18)

As a personal data subject, you have the following rights guaranteed by the LGPD:

  • Confirmation and Access: To know whether we process your data and obtain a copy of it;
  • Correction: To request correction of incomplete, inaccurate or outdated data;
  • Anonymization, blocking or deletion: To request anonymous processing or deletion of unnecessary or excessive data;
  • Portability: To request the transfer of your data to another provider;
  • Deletion: To request deletion of data processed based on your consent;
  • Information about sharing: To know which entities your data has been shared with;
  • Withdrawal of consent: To withdraw consent previously given;
  • Objection: To object to processing carried out on the basis of legitimate interest.

How to exercise your rights: Send your request to contato@playtvi.com.br with the subject "LGPD Rights". We will reply within 15 (fifteen) business days, as provided by law.

9. Data Retention

Your personal data will be retained for the time necessary to fulfill the purposes described in this Policy:

  • Active account: As long as the User maintains an active account on the Platform;
  • After cancellation: Data kept for 30 (thirty) days for possible reactivation, after which it is deleted;
  • Financial data: Retained for 5 (five) years to comply with tax and accounting obligations;
  • Access logs: Retained for 6 (six) months in accordance with the Marco Civil da Internet (Brazilian Internet Civil Framework);
  • Anonymized data: May be retained indefinitely for statistical purposes.

10. Minors

The PlayTVi Platform is not intended for persons under 18 (eighteen) years of age. We do not knowingly collect data from minors. If we become aware that we have collected data from a minor, we will take the necessary steps to delete it.

11. Changes to this Policy

This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. Changes will be communicated by:

  • Publication of the updated version on this page with a new revision date;
  • Email notification for significant changes;
  • Notice in the administrative Dashboard.

12. Contact and Data Protection Officer (DPO)

For matters related to privacy and data protection, contact our Data Protection Officer (DPO):

If you do not receive a satisfactory response, you may file a complaint with the National Data Protection Authority (ANPD) through the website www.gov.br/anpd.